7 Digital Marketing Trends Leading Into 2019
Digital marketing is a fast, dynamic landscape and for marketers to keep ahead of their competition, boosting brand awareness and sales they need to keep up to date with current trends, technologies and strategies.
Here are 7 of the biggest digital marketing trends for 2019.
1. Content Clusters for improving SEO
Search engines have recently changed their algorithms, instead of favoring keywords they now show preference to clusters of content around particular topics. As such marketers have began linking content to form clusters around pillars (topics) relating to their category.
The pillar’s are pages which broadly outline a topic, for example, “Australian Beachs”. The cluster’s around the pillars focus on specific long-tail key words (i.e. Learning to surf in Austalia, best beaches in Australia, places to swim in Australia, and so on). The pillar links to each of these cluster pages, and each cluster page links back to the pillar with the same hyperlinked keyword. Meaning when one page performs well the entire cluster will get a boost.
Topic clusters signal to search engines that you are an expert within the category, as such you are more likely to have the top spot.
